How Newsrooms Use Data in Europe to Focus on Reporting?

Traditional journalism faces a confluence of pressures: declining trust, information fatigue leading to news avoidance, and the rapid evolution of digital platforms and AI. Statistics paint a clear picture, with fewer people trusting news outlets and a significant drop in the use of news websites as a primary online source. In this environment, newsrooms require robust strategies to adapt and thrive.

The CARL initiative is designed to equip journalists and media professionals with the tools and understanding necessary to meet these challenges head-on. It provides practical approaches for interpreting data effectively (leveraging AI for actionable insights), crafting more resonant content by identifying optimal formats and distribution channels, and achieving operational sustainability through intelligent resource management. Crucially, the initiative also champions methods to rebuild and strengthen trust in news by fostering transparency, accountability, and high-quality journalism.

To gain a comprehensive understanding of the CARL initiative’s collaborative framework, its European partners, the innovative “CARL for Media” virtual data assistant, and how these elements combine to foster a more sustainable and audience-centered media ecosystem, we invite you to download the full informational leaflet below. This document provides an in-depth look at the solutions CARL offers to European newsrooms.