Data Maturity Framework Testing

See how your newsroom measures up with data. Find out what's working, spot areas that need attention, and discover simple steps to level up your journalism.
Take the test now
(5 minutes)

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How does it work

We've made data easy and approachable. In just a few simple steps, you'll understand how your newsroom uses data, see how you stack up, and get practical tips to help you move forward.

Take a quick test

Answer a few easy questions about how your newsroom currently uses data. It only takes about 5 minutes!

Get results

Instantly discover your newsroom's data maturity level and see how you stack up against industry benchmarks.

Let us inspire you

Receive personalized resources, useful tips, and real-world examples to boost your newsroom’s data skills.

A methodology you can really trust

Our approach combines deep data expertise with years of experience in the media sector. Built to empower newsrooms and project partners, it transforms raw data into actionable insights. CARL aims to help newsrooms across Europe to utilize their content data to grow in the everchanging online world.
Based on methodologies by:
GoogleDellWAN-IFRAWAN-IFRA

Results that show you the way

Data Aware

Uses data occasionally, but in a manual and fragmented way. Needs shared standards to improve reliability and impact.

Data Proficient

Has basic tools and some standardization, but data remains siloed. Should connect metrics in a central BI tool.

Data Savvy

Uses data for key decisions with strong tools and BI support. Should expand data-driven practices more widely.

Insights Driven

Data is used across teams, with journalists working independently. Ready to leverage insights for innovation and early trend detection.

Data Driven

Fully integrates analytics and empowers teams. Ready to scale informed decision-making across the newsroom.

Ready to find out where you stand?

Take the test now