Meet Carl, a virtual data assistant for the newsroom
Carl is the tool used across the Data for Creators project to turn raw newsroom numbers into clear, useful tips. No dashboards to learn, no charts to decode — just helpful suggestions delivered to journalists' inboxes or chats, right when they need them.
Read the case studies
See how data helps newsrooms
What Carl actually does
Most analytics tools throw spreadsheets at journalists. Carl flips that around — it reads the data and tells the team, in plain language, what's working and what could be improved.
No charts, no tables
Carl skips the dashboard and sends short, written suggestions journalists can act on right away.
Tailor-made tips
Each recommendation is built around the article or video and the goal the publisher has set.
In the inbox or chat
Works through email, Slack, Microsoft Teams, or Google Chat — wherever the team already lives.
Optimize for what matters
Newsrooms pick a goal — page views, time on site, or subscriptions — and Carl tunes its advice to match.
From a publisher's goal to an individual tip
Three simple steps, from the strategy room to the inbox of a single journalist.
Pick a goal
Decide what success looks like: more readers, longer reads, or subscribers. Then connect Carl to your site.
Carl reads the data
Carl reviews how each new article and video performs, both 1 hour and 24 hours after it goes live.
Journalists get a tip
A short personalized note reaches the author with one clear, practical suggestion they can apply.
How a Czech newsroom moved the needle
Czech daily E15 used Carl to send personalized tips to authors after publishing. Within the first month, the tested group went from underperforming the newsroom average to clearly outperforming it.
+ 22 %
Time on article
+ 54 %
Article views
+ 1 %
Articles published