Meet Carl,
your newsroom's data assistant
Carl reads your article performance and delivers a personalised, plain-language tip to each journalist — 1 hour and 24 hours after publication. No dashboards. No data team required.
From raw data to a useful tip — automatically
Most analytics tools hand journalists a spreadsheet and call it a day. Carl does the opposite: it reads the numbers and tells each author, in plain language, what they mean and what to do next.
Analyse performance at 1h and 24h
Carl checks how each article is performing one hour after publication (early signals) and again 24 hours later (long-term reach) — automatically, for every piece.
Understand early signals of success
See which articles are picking up momentum before it's too late to act — and which need a push on social, a headline tweak, or a better thumbnail.
Track trending topics across media
Carl monitors emerging themes and trending subjects across the media landscape, so editorial teams can spot opportunities before competitors do.
Personalised tips, not generic reports
Each journalist receives a short, actionable message — tailored to their specific article and the goal their newsroom has set (page views, dwell time, or subscriptions).
Embedded in live editorial workflows
Carl has been running in real newsrooms since late 2024, as part of the EU-funded CARL initiative.
How Czech daily E15 moved the needle
E15 used Carl to send personalised tips to authors after publishing. Within the first month, the tested group went from underperforming the newsroom average to clearly outperforming it.
Carl doesn't replace editorial judgement — it gives journalists the data context they need to make better decisions, without interrupting their workflow.
— Johana Šindelářová, Analyst & Consultant, CARL projectInterested in piloting Carl in your newsroom?
If you'd like to learn more about how it works or explore a pilot, get in touch with the team.