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To what extent is
data analysis
used for
strategic goals
?
Sporadically, unsystematically
In some areas (editorial/marketing/business etc)
In most areas (editorial/marketing/business etc)
In all areas (editorial/marketing/business etc)
How is
data
used for managing
company performance
?
All departments monitor; most staff know goals/results daily
All departments measure performance; teams use daily reports
Some departments set goals; teams use monthly reports
Not systematically; highest-level tracking only
What
key metrics
measure team performance?
Editorial: Page views; Business: Sales volume
Editorial: Page views by type & profitability; Business: Profitability by channel
Editorial: Subscribers, Time on site; Business: Subscriptions
Editorial: Loyalty, CLV; Business: Customer Lifetime Value (CLV)
Do you have
specialized analysts
for departments?
Central technical BI; most teams self-serve data
Analysts for selected teams; BI trains, most self-serve
Analysts for key teams (interpretation & reporting)
Central data team, no department-specific roles
No dedicated data team (data within IT etc)
How
interrelated
are departmental goals?
No interrelation between department goals
Some interconnected goals, unclear responsibilities
Goals linked across departments, clear accountability
All goals from company strategy; roles understood
Intuitive tools show goal progress & individual contribution
How is
online content
performance monitored?
Advanced analytics + attribution/predictive modeling
Advanced analytics + individual author-level tracking
Advanced analytics (apps, social media, A/B testing)
Basic web/text + video analytics
Basic web/text analytics
How is
user data
monitored?
No individual user data tracking
Basic user segmentation (demographics, some behavior)
Advanced segmentation (personal, demographic, behavioral), regularly updated
Individual personalization, centralized CRM (online/print)
Integrated CRM, automated processes & proactive insights
How
deeply
and with what
tech
do you measure website performance?
Advanced AI/ML, real-time analysis, custom tools, Big Data
CDP, advanced A/B/personalization, predictive analytics, AI in analytics
Advanced platforms (DMP, A/B testing), initial data integration
Advanced web analytics, initial segmentation, CRM
Basic tools (GA, Excel) for simple analysis
Do you have a
standardized tool
for visualization?
No, all analyses are in Excel
We use several visualization tools (Excel in some cases)
Yes, one centralized tool, but not all have access
Yes, most have access, but <50% use it
Yes, all have access, and most use it regularly
How much is
data used
daily outside BI/data teams?
In practically every decision
Very often
Occasionally
In exceptional cases
Practically not at all
Is there a
data education
program for all employees?
Strongly disagree
Disagree
Neutral / Neither agree nor disagree
Agree
Strongly agree
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