The CARL Digital Whitepaper provides a comprehensive overview of how data analytics can support modern journalism and media organisations. From understanding data maturity and audience behaviour to measuring engagement, loyalty, and subscription performance, the publication offers practical guidance for media professionals navigating the digital transformation of newsrooms.
Based on qualitative research, industry best practices, and real newsroom examples from across Europe, the whitepaper explores how data can strengthen editorial decision-making, improve content distribution, and support sustainable media business models. It also addresses key topics such as GDPR compliance, audience segmentation, analytics tools, KPIs, and the implementation of data-driven workflows in news organisations.
The publication is available in English as a supplementary resource supporting the CARL e-learning and broader capacity-building activities.
