What does it actually mean to become a data-driven media organisation? This collection of case studies explores that question through real-world examples drawn from journalism, media management, audience development, and content production.
Based on practical experience from media professionals and organisations working with data in their everyday activities, the publication highlights different approaches to using data for better decision-making, audience understanding, workflow optimisation, and content strategy.
Rather than presenting theory, the case studies focus on lessons learned, challenges encountered, and solutions that have proven effective in practice. They are intended to inspire media professionals who are looking to strengthen their own data capabilities and move from being data aware to becoming data savvy.
The publication is available in all partner languages, making these experiences and insights accessible to media professionals across Europe.
